DELL SWOTT TABLE Assignment Example | Topics and Well Written Essays - 1000 words

DELL SWOTT TABLE - Assignment Example The business macro environment describes factors like competition, clients, industries, market, companies and even clients. In the past Dell, unlike most of its competitors, has not made any significant accomplishments in the smartphone technology and business. Resultantly, this has led to a lot of criticism for the past decade with most people questioning its proficiency even in its core field, which is computer technology. In 2009, Dell launched its first ever smartphone that most of its supporters, consumers and other stakeholders had been waiting for with a lot of fanaticism, which is understandable considering its reputation in computer technology (Holman, 2005). The Mini 3i was among the biggest disappointments of the company as most of the reviews termed it as an attempt. The most disappointing thing was the location of the launch as the Chinese got the first experience being the aim market for Dell; evidently, this itself was substandard for the people in the west. This development has meant that the company conducts an analysis of its environment in order to determined the right approaches and strategies it can use in its marketing and other important functions towards it operations (Holman, 2005). It is important to realize that business environment analysis is an important process that happens for all businesses that want to create competitive advantages in their business operations. The internal business environment contains factors that the business can manipulate in the process of creating its competitive advantages (Arthur, 2012). These factors make up the strengths and weaknesses for a business when analyzing its SWOT. Some of the important factors in Dell computer’s internal business environment include the following With regard to strategy, the company relies on various approaches in its market entry requirements. The company has managed to put up a team that conducts