Corporate Social Responsibility Essay Example | Topics and Well Written Essays - 2500 words

Corporate Social Responsibility - Essay Example As far as its corporate social responsibility (CSR) domains are concerned, Wal-Mart has been a very helpful neighbor and an active citizen in thousands of communities around the United States and the world as well. Wal-Mart has a strong organizational philosophy towards being a member of the community that it has opened up its chain within. It feels that its role towards uplifting the human and societal domains is nothing short of a privilege. The organization believes on fostering as well as deepening the community partnerships since these remain very critical towards its future undertakings. It must be remembered here that Wal-Mart is one company that is renowned for its values-based, ethically-led promise towards the publics and the community at large. Wal-Mart believes in the age-old premise that an organization would serve the community in the best manner possible if it wants to build long term relationships with the people who are within the community itself. They would be best served if their interests are being upheld and when they are given the right to be themselves, and to manifest the basis of success through commitment and facilitation in the form of different environmental, social and charitable initiatives that have essentially been employed by Wal-Mart. Wal-Mart believes in the fact that community partnerships as well as good working realms ensure that the company grows by leaps and bounds, and that it has a positive word of mouth across a number of channels and within publics that it directly or indirectly caters to, in the long run (Hoffman 1990). Wal-Mart knows that it can only move ahead if it grows responsibly and intelligently along with strong community domains. The CSR strategy of Wal-Mart depends a great deal on the focus, implementation and the budget which has been earmarked for such settings. The CSR focus has remained on the areas including education, public health, sports, environment, disaster relief, child safety and charitable s upport over the years. On the same lines, the CSR implementation has been emphasized upon a great deal through its own projects, a foundation in the name of Wal-Mart, and the efforts that are done through volunteerism. The CSR implementation phase has therefore been divided into three separate initiatives that have been undertaken by Wal-Mart in essence. Moving ahead with the CSR integration phase, one can see that the CSR strategy is divided into two sub-units which include the company product and the company strategy. Both these sub-units depend greatly on how Wal-Mart brings about significant value for the sake of Wal-Mart and how it has shaped up beliefs and attitudes with the changing times. Since the strategy basically defines how products are going to be sent across the channels, it is of significance to comprehend what kind of strategy would reap the best results from the long term scheme of things (Schneider 1998). It is also pertinent to note here that the company product and the company strategy are inherently linked with each other, and thus there is a clear cut definition of both of these sub-units. What is mandatory on the part of the CSR integration is how these two would bring in the much needed value for the sake of the organization and specifically in terms of the CSR initiatives that have been taken in a head-on manner by Wal-Mart. The CSR representative within Wal-Mart reports to the